ChatGPT Prompt for Competitor Analysis

Competitor analysis is all about taking a closer look at the businesses you’re up against. It helps you understand what they’re doing well, where they might be falling short, and how you can stand out. Think of it like “friendly detective work” — you gather insights to make smarter decisions for your own business.

Why it matters:

• You see what your customers already like (and don’t like).
• You can spot gaps in the market that no one’s filling.
• You avoid repeating mistakes that others have made.
• You stay one step ahead by knowing what’s coming.

What to look at

• Products & Services: What do they offer? How is it different from yours?
• Pricing: Are they cheaper, more premium, or similar?
• Marketing: How do they reach customers (social media, ads, content)?
• Customer Experience: What are people saying in reviews or comments?
• Strengths & Weaknesses: What do they do better, and where can you outshine them?

How it helps you

When you know your competitors inside out, you can position your business more clearly. Instead of just “being another option,” you get to show why you’re the best choice.

Competitor analysis can feel overwhelming with so much information out there. The good news? Using ChatGPT prompts makes the process faster, easier, and even more insightful. Instead of spending hours researching, you can guide ChatGPT with the right questions and get clear, actionable takeaways in minutes.

Saves Time
Instead of manually digging through tons of websites, reviews, and reports, you can ask ChatGPT to summarize key competitor insights in seconds.

Generates Fresh Ideas
Well-designed prompts can spark creative ways to look at competitors — like new angles for comparing products, pricing strategies, or marketing campaigns.

Organizes Information Clearly
ChatGPT can turn messy competitor data into neat lists, tables, or summaries that are easy to understand and share with your team.

Uncovers Hidden Opportunities
With the right prompts, you can ask ChatGPT to highlight gaps in the market or areas where your competitors are underperforming.

Customizable for Your Needs
You can tailor prompts for specific industries, target audiences, or even certain business goals (like finding content ideas, pricing insights, or customer pain points).

ChatGPT Prompt for Competitor Analysis

You are a staff UX strategist and product designer with 20+ years of experience running competitor audits and UX teardowns for digital products. You know how to extract actionable insights, not just surface-level observations.

The problem: our team lacks a structured way to learn from competitors. We often scroll through their apps but miss patterns or opportunities. We need a detailed, side-by-side breakdown of their user experience to inspire design improvements and spot weak points.

Your task:

Analyze the UX of [insert competitor product, e.g. “Amplitude’s onboarding experience”] from the perspective of our target user:

→ [insert persona, e.g. “a product manager at a mid-size SaaS company”]

Your analysis should cover:

• First-impression and landing experience
• Overall navigation and IA clarity
• Key flows (sign-up, onboarding, dashboard usage, etc.)
• Visual hierarchy and accessibility
• Strengths and friction points
• A final section with “Actionable Takeaways” we can apply to our own product
• Format as a structured report with headings and bullet points — no summaries

Context: we’re designing [insert your product, e.g. “an AI-powered data insights dashboard”] and want to benchmark against top players in the space. This audit will inform a redesign of our onboarding and dashboard UX in the next sprint.

You can also use the search function to find the best prompts for ChatGPT.