Website copy encompasses the language utilized on your website’s primary pages such as the home page, about page, product pages, and others. It comprises headlines, subheaders, body text, and calls to action (CTAs) – essentially any textual elements excluding blogs or content marketing.
WebCopy is a tool designed to analyze a designated website and retrieve its content. It automatically adjusts links to resources like style sheets, images, and other pages to align with the local directory structure. With its versatile configuration options, you can specify which sections of a website to copy and in what manner. For instance, you could replicate an entire static website for offline viewing or selectively download images and other resources.
Website copy strategically arranges words to engage, inform, and convert visitors, rather than being mere filler content. Key components of website copy include:
Headlines: These captivating phrases serve as hooks, compelling visitors to delve deeper into your content.
Subheaders: Acting as signposts, subheaders aid in breaking down text sections, facilitating easy comprehension and navigation through the narrative.
Body copy: This constitutes the main textual content of your website, conveying information, persuading, and describing various aspects such as product details, company background, and service offerings.
Calls to action (CTAs): These prompts encourage visitors to take specific actions like signing up for newsletters, requesting information, or making purchases. They should be clear, persuasive, and prominently placed.
Navigational text: Comprising menu labels, footer links, and instructional content, navigational text not only aids functionality but also contributes to the user experience and can impact search engine optimization (SEO).
ChatGPT prompts for website copy
- I am creating a website for [product/service] and I need to write a web copy using the [PAS, BAB, AIDA copywriting framework, etc.] copywriting formula.
- Create a [About Us page, Homepage, Contact page, Product/Service page, Blog page] for my business website. [Give details about your organization/business].
- Craft a web copy talking about the origins, vision, mission and values of my organization. [Give details about your organization/business].
- Help me create the USP for my [explain business], and create an X-word web copy using that information.
- Define the ideal customer persona for [explain business] and create a web copy that would resonate with them.
- Create a compelling website copy for [explain business]. Incorporate these customer testimonials [Add testimonials].
- Help me craft a web copy that reflects the [specify personality] of my brand. [Give details about your brand].
You can also use the search function to find the best prompts for ChatGPT.